Dr. Bronner’s Magic Soap | 6.28.07

soapbugReckon So Productions, Ghost Robot and Balcony Releasing are pleased to present Sara Lamm's documentary "Dr. Bronner's Magic Soapbox," a quirky portrait of an eccentric and philosophical soapmaker whose heirs continue to run one of the original and most successful green companies in the world.

 

 

 

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June 28 | St. Louis Premiere
WEBSTER UNIVERSITY FILM SERIES
470 East Lockwood Ave., St. Louis MO 63119
314-968-7487 / www.webster.edu/filmseries/

Reckon So Productions, Ghost Robot and Balcony Releasing are pleased to present Sara Lamm's documentary "Dr. Bronner's Magic Soapbox," a quirky portrait of an eccentric and philosophical soapmaker whose heirs continue to run one of the original and most successful green companies in the world.

The family continues to honor and expand upon the late Dr. Bronner's vision of "Constructive Capitalism, where you share the profits with the workers and the Earth!" The soap is certified organic, the bottles are 100% post-consumer recycled plastic (the first in America), and the Bronner's have all capped their salaries so that they make no more than five times that of the lowest paid fully-vested employee. The $18 million dollar company gives away nearly 70% of its net profit and sells over 6 million bottles a year with distribution in North America, Japan, Korea, Great Britain and Australia. The family recently announced a Holy Land Fair Trade Project with organic farmers-an initiative that is bringing Israeli and Palestinian farmers together by blending their olive oils, giving them economic opportunity and promoting co-existence. Ralph Bronner, now 70-years young, recently commented on how proud his father would be.

Upcoming opening and screening dates are:

Chicago: Sneak Previews at Gene Siskel Film Center: June 24th & 26th
St. Louis at Webster University Film Series: June 28 at 8 pm
NYC at Cinema Village: Opens June 29th
Nevada City, CA at The Magic Theater: July 5 – 15
Hudson, NY at Time and Space: Opens July 6th
LA (Laemmle) & SF (Red Vic): Opens July 13th
Boston at Coolidge Corner: Opens July 27th
Portland at The Hollywood Theater: Opens July 27th
Seattle: Grand Illusion Cinema: Opens August 17th
More dates to be announced…
National TV Premiere on Sundance Channel's new "GREEN" programming block: July 3rd (and re-airing throughout the week)
DVD Release: Fall 2007

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