The Big Pink | Future This (4AD)

 

cd big-pinkOffering music that is sonic, melodic, and ambient all at the same time, this duo is on the path to stardom.

 

 

The Big Pink’s follow up to 2009’s A Brief History of Love is an example of what U.K. electro-rock should be: thunderous, ’80s-style drumbeats, sleek keyboard grooves, and a selection of samples that you can’t help but nod your head to. Robbie Furze and Milo Cordell have put together an album that will fit in at any club, yet one that is so listenable it will quickly become a mainstay on your iPod. Produced by Paul Epworth (Adele, Florence & the Machine) and mixed by Alan Moulder (My Bloody Valentine, Depeche Mode, Nine Inch Nails), Future This grabs you from the start and doesn’t let go.

Though not a huge departure in style from the duo’s first effort, Future This shows noticeable growth. First of all, Furze can be heard loud and clear as he has improved on his lyrics and vocal range. He implores the listener to “Stay gold/ shut the light/ for the rest to follow” on the album opener, “Stay Gold,” and in “Rubbernecking,” a multilayered vocal explosion that is a sing-along from the get-go, the listener hears that “Maybe my house was burning/ maybe my boss is dead/ didn’t notice you had vanished/ I was busy rubbernecking.”

cd big-pink_fuck-youLyrics aside, what really drive the album are the keys and synth of Cordell. The track “Lose Your Mind” is a prime example of this. Heavy eardrum-rattling synth are backed by melodic keys while Furze howls in reverberated glory to “lose your mind.”

Not all the tracks on Future This are heavy synth rockers, though; some have a more subtle quality. “The Palace (So Cool)” offers a sweet ambiance, while “Give It Up” has a ’70s funk bass line and keys, showing the versatility of the duo and their wide range of influences.

With Future This, The Big Pink delivers an indie electro rock album that keeps your head bobbing the whole way through. In our day and age of “download the good track and skip the rest,” the Big Pink throw up the middle finger. Offering music that is sonic, melodic, and ambient all at the same time, this duo is on the path to stardom; with albums like Future This, look for them to go gold and stay gold. A | Kyle Green

 

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