Monday, 31 March 2003 17:00
At its core, it's a brilliantly simple, distinctly American strategy: plunder topics from the headlines of the most widely watched media outlets, invest a negligible amount of money and enough research so that you'll at least appear knowledgeable, and bundle it all together in a gritty, pseudo-news documentary form. Go straight to video with thousands of VHS tapes peddled on TV and available at your local Blockbuster Video. Then proceed to chortle all the way to the proverbial bank. Call it sensationalism or call it iconography. Tomato, tomahto. If the subject matter is popular enough, there's no doubt people will pay.