|
As a manifesto of uncooling and demarketing, Design Anarchy
is high-octane ammo, an attempt to recapture a little of what was going on in Paris
in the late ’60s and what the Situationists had been hoping for: an end to the
solemn existence of modern man, and more joyful displays of spontaneity.
Since Adbusters was founded in the late 1980s—back when it was dubbed a
“journal of the mental environment”—it
has been charting how the world continues to lose its way, detailing nations
that have become corporate beasts beholden to the likes of Nike, G.E., and
Microsoft. Fortunately, Kalle Lasn, publisher of Adbusters magazine, is here once again to give us a kick in the
pants. Like its predecessor Culture Jam,
Design Anarchy is a wake-up call for everyone
mindlessly living out their days in a consumer cycle that is not only killing
the planet, but dulling one’s sense of self and place in the world. Lasn
ponders the dangers of such corporate indoctrination and loss of identity,
offering a blueprint for artists in the form of this striking textbook.
As a manifesto of uncooling and demarketing, Design Anarchy
is high-octane ammo, an attempt to recapture a little of what was going on in Paris
in the late ’60s and what the Situationists had been hoping for: an end to the
solemn existence of modern man, and more joyful displays of spontaneity. It is Adbusters’ way of twisting the branding
of everything—from the cars we drive and the food we eat, to what we wear, and
what we watch—that uncovers consumers digging themselves deeper and deeper into
a cultural abyss they may never be able to crawl back out of. By not realizing
the true costs of actions and desires, consumers are failing, and this book
seeks to level the playing field in the arena of propaganda.
In his book, Lasn
presents not
only arguments, but the beginnings of a user’s manual, a simple
introduction to
culture jamming, which he has said “is, at root, a metaphor for
stopping the
flow of spectacle long enough to adjust your set.” From creating
uncommercials and spoof ads, to arguing with professors and
interrupting lectures,
just about any action shows the beginning awareness, and this scrapbook
helps
record those efforts.
Lasn defines design as “the most
ubiquitous of all the arts. It responds to needs at once personal and public,
embraces concerns both economic and ergonomic, and is informed by many
disciplines including art and architecture, philosophy and ethics, literature
and language, science and politics, and performance. Graphic design is everywhere
touching everything we do everything we see, everything we buy...” Design Anarchy sticks firmly to this
characterization, re-imagining physical structures, personal images, and
communal thinking in a large-form book with ideas as striking as its design.
Not so much political as
polemic, Lasn’s tact yearns for simplicity, an end to wholesale mass
consumption and the blind devotion sometimes a little to eagerly given to
corporate identities. In Culture Jam,
Lasn wrote: “For an enormous number of people, the idea that they should set
limits on themselves is unthinkable.” It’s an interesting argument, especially
here in the United States
where the president touts shopping as a patriotic act and choice has become the
ultimate civil right.
Design Anarchy attempts to cover all bases: the news industry,
television, fashion, food, automotive, the beauty industry, tobacco, and
others, giving examples and tactics for dealing with the conspicuous
consumption of an increasingly service-based society. It’s all fair game for
Lasn and his Adbusters team, who
continually declare war on the mass media and its progeny by inventing
calculated responses to the company’s own advertising campaigns, whether
repurposing a slaughterhouse photo to attack the fast food industry or sticking
the kid-friendly tobacco spokesman Joe Camel in a hospital bed. The book
reprints many of the magazine’s ads and a number of other activist images and
texts, which all combined, make a functional design tool and memoir that
vibrantly reproduces a number of influential images and concepts that can serve
any artist looking to tackle a confluence of current events and cultural noise.
While Adbusters has always struck
some as an uneven and sometimes overwrought attempt at revolution, the magazine
remains an important rallying cry for change, and its a mission Design Anarchy fits into well,
structured as a coffee table art book whose refined anarchistic beauty is more
than just cover deep.
|