Tuesday, 31 May 2005 18:00
For such a young band, this is the time when you starting hearing the voices that say, “Party, you’ve made it, people love you.” There is a defining scene in Sunset Boulevard wherein director Cecil B. DeMille is commenting to an assistant about the eccentricities of his faded star, Norma Desmond: “A dozen press agents working overtime can do terrible things to the human spirit.” So too it goes with bands these days. The publicity machine is pretty much the first thing that starts running, and is the last to be turned off. Bloc Party is no stranger to hype and, for better or worse, the recipients of loads of it. Matt Tong, the band’s drummer, has felt it and is quick to dismiss it…mostly. “We’ve been around long enough as music fans to realize there really is no substance to what you read (in the music press). That is a constant of what we do.” He pauses to consider, then adds, “Maybe there is slight pressure there to justify some of that hype. We’ve never really made any grand claims of greatness.”